Technology

Five tools to optimise your content

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Have you ever been left scratching your head wondering why the great content that you have spent hours producing is gaining no traction? You’ve put it on Facebook, Twitter, Linkedin, Pinterest maybe, but still the likes are few and the shares are far between. Well, surprise surprise, there are tools out there that can help […]

Content Marketing

Make the Most from Your Social Media

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The whole idea of promoting content on social media is to increase the content’s visibility, generate traffic and thereby increasing the conversion rate. With so much time and resources being spent on promoting the content on these platforms, it becomes imperative to analyse if your promotion strategy is bearing fruits. Brands also need to analyse […]

Technology

Six tools to give your content a super boost

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Rocket Blasting Off

Have you ever been left scratching your head wondering why the great content that you have spent hours producing is gaining no traction? You’ve put it on Facebook, Twitter, Linkedin, Pinterest maybe, but still the likes are few and the shares are far between. Well, surprise surprise, there are tools out there that can help […]

Content Marketing

How to make your email newsletter a success

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With so much focus on gaining social media followers, it’s easy for some companies to overlook or put less resources into email – especially e-newsletters. Earlier this year, Smart Insights carried out a survey among marketing professionals which revealed email was rated the most effective digital media channel ahead of social media, SEO, affiliate marketing […]