Content Marketing

Make the Most from Your Social Media

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The whole idea of promoting content on social media is to increase the content’s visibility, generate traffic and thereby increasing the conversion rate. With so much time and resources being spent on promoting the content on these platforms, it becomes imperative to analyse if your promotion strategy is bearing fruits. Brands also need to analyse […]

Content Marketing

Content Marketing: It pays to invest

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Content marketing is gaining in popularity and with good reason. Website banner ads are in constant decline and have been ever since they were first introduced: Only 8% of users account for 85% of the clicks, according to 2009¬†comScore report. As per eMarketer, 18 to 34-year-olds were far more likely to¬†ignore online ads, such as […]