Content Marketing

Make the Most from Your Social Media

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The whole idea of promoting content on social media is to increase the content’s visibility, generate traffic and thereby increasing the conversion rate. With so much time and resources being spent on promoting the content on these platforms, it becomes imperative to analyse if your promotion strategy is bearing fruits. Brands also need to analyse […]

Content Marketing

Content Marketing: It pays to invest

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Content marketing is gaining in popularity and with good reason. Website banner ads are in constant decline and have been ever since they were first introduced: Only 8% of users account for 85% of the clicks, according to 2009 comScore report. As per eMarketer, 18 to 34-year-olds were far more likely to ignore online ads, such as […]

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SEO Tips to Boost Your Blog

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A lot of companies have blogs and understand the importance of them. But optimising your blog posts to make them more search engine friendly is the key that a lot of firms are missing. However, the answer is simpler than many may thing. Many bloggers fail to take advantage of the enormous potential of their […]