Technology

Five tools to optimise your content

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Have you ever been left scratching your head wondering why the great content that you have spent hours producing is gaining no traction? You’ve put it on Facebook, Twitter, Linkedin, Pinterest maybe, but still the likes are few and the shares are far between. Well, surprise surprise, there are tools out there that can help […]

Content Marketing

Content Marketing: It pays to invest

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Content marketing is gaining in popularity and with good reason. Website banner ads are in constant decline and have been ever since they were first introduced: Only 8% of users account for 85% of the clicks, according to 2009 comScore report. As per eMarketer, 18 to 34-year-olds were far more likely to ignore online ads, such as […]