Content Marketing

Six tools to help with killer content creation

Creating content for your blog or newsletter can be time-consuming, especially deciding what to write about.

Here are few tools that can help when it comes to producing engaging, relevant content for your audience that will have them coming back for more.

1: Google Trends

Good old Google, where would we be without the tech behemoth? Google Trends is simple and easy to use, offering valuable data on the most popular terms and phrases being searched on the net. You can also compare words and phrases to see how people are talking about any given subject. The website uses graphs to compare the search volume of different queries over time.

If you’re stuck for new content ideas, this is an easy way to find relatable subjects and terms that match your topics.

2: BuzzSumo

Another great way of finding what is trending on social media, BuzzSumo makes finding out what resonates with people very simple. Search for a topic and see what’s being shared. From there you can see the sorts of pieces and stories which are resonating, and identify themes.

It can also give you a much deeper understanding of your own social footprint and help you to develop smarter content strategies.

3: Portent’s Content Idea Generator

We’ve only recently come across this website but if you are after clickbait-type headlines, Portent’s Content Idea Generator this is where to go.

Enter in the word of subject you want to write about, and it will generate a headline. We entered “fishing” and the result was, “Homer Simpson’s Guide to Fishing”. Not too bad.

4: Reddit

It seems to be the go-to place for many journalists stuck for ideas these days, but there is no denying that if you want to find out what is hot right now, Reddit will not disappoint.

There are literally thousands of topics and threads, and if you want to drill down a little further, use Subreddit searches and you’ll find smaller groups who discuss topics more in-depth.

5: Hubspot’s Blog Topic Generator

Similar to Portent, you simply drop in your keyword and Hubspot will create headline ideas for you. They offer a week’s worth or you can pay to get a full year’s worth. We tried “fishing” like before and it came back with “How fishing might rule the world”. We prefer the Homer Simpson headline.

6: Linkbait Title Generator

Finally, Linkbait Title Generator does exactly what it says on the tin. Just enter your subject to generate a variety of compelling clickbait or blog headlines. Use them as-is or as part of your brainstorming process. So we tried “fishing” again it came up with “The connection between fishing and sex”. That would be interesting reading!

So there you have it, six tools that are sure to inspire you and give your brainstorming a boost to help you knock out some top quality articles or blogs.

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