A lot of companies have blogs and understand the importance of them. But optimising your blog posts to make them more search engine friendly is the key that a lot of firms are missing.
However, the answer is simpler than many may thing. Many bloggers fail to take advantage of the enormous potential of their blogs and blogger.com recently shows that although roughly 60% of businesses have blogs, 65% of those haven’t been updated in the past year! By providing fresh, relevant content and performing basic blog post optimization, you can take reap the rewards of investing in your blog.
Here are five easy search engine optimization (SEO) tips.
1: Do Your Research
There are a variety of tools for finding related keywords relevant to your blog post that you may not have considered. Even if you are naturally including keywords there are probably more you can include. Google Adwords Keyword Tool and semrush.com both allow you to find keywords related to your topic and check what words and phrases your competition are targeting to bring traffic to their sites.
2: Utilize Keywords In Your Post
Once you have targeted valuable, relevant keywords, it is important to place them where they will have the most impact. Try to include them in the following places:
Main Title and Header
Headings and Sub-headings
Anchor text (text you hyperlink to other related pages on your site)
Title tags and meta descriptions
A word of caution: Don’t go over the top with cramming in keywords. Not only will this irk your blog followers, it will also get you penalised by Google.
3: Incude images
If you upload photos to your blog, be sure to include keywords in the file name and fill out the alternate text field with a brief, keyword rich description of the photo.
4: Outside Links
When you mention another article or site in your blog post, include a link. Not only is it good blogging etiquette, but you may also receive a link back. Quality links are a valuable commodity.
5: Use Social Media To Broaden Your Reach
As a small business, you may be using Facebook, Twitter, Google+, or other social media sites to create connections. Why not promote your blog content on these sites for even more web exposure? Free programs like Hootsuite make it easy to post links to your latest blog post on all of your social media sites with just a couple of clicks.
Try following these SEO tips, you can encourage higher rankings in SERPS, increased web traffic, and higher customer conversion rates.
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