Content Marketing

Content Marketing: It pays to invest

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Content marketing is gaining in popularity and with good reason.

Website banner ads are in constant decline and have been ever since they were first introduced:

  • Only 8% of users account for 85% of the clicks, according to 2009 comScore report.
  • As per eMarketer, 18 to 34-year-olds were far more likely to ignore online ads, such as banners and those on social media and search engines, than ignoring traditional TV, radio and newspaper ads.
  • 54% of users don’t click banner ads because they don’t trust them and a whopping 33% of internet users find them completely intolerable.

In-your-face ads that get in the way of the content that you are trying to look at are annoying. Plain and simple.

As such, marketers have discovered that they need to approach the consumer differently. The same old tricks from 30 or 40 years ago simply don’t have the same impact on today’s audience.

So, the fundamentals behind content marketing – relationship-building, focusing on the customer versus the brand – were the result.

So here are a few stats around content marketing.

1 Content marketing gets three times the leads per dollar spent on paid search

A recent study by Kapost (along with Eloqua) revealed content marketing has both lower up-front costs and deeper long-term benefits than paid search.

2 Content marketing costs 62% less

Correct. Content marketing is not only cheaper than outbound marketing; it also generates more leads. Demand Metric says that content marketing costs 62% less than outbound marketing and generates three times as many leads.

3 Almost half of 18- to 49-year-olds go online to get news and information – and those numbers are climbing

It’s no secret that people aren’t switching on to TV like they used to and a 2016 Pew Research Center study has the figures to back that up.

4 Small businesses with blogs get 126% more lead growth than those without

A whopping 77% of internet users read blogs. Combine that stat with the fact that small businesses with blogs see more lead growth. Now you’re onto something.

Regular blogging works.

5 Content marketing achieves conversion rates six times higher than other methods

Content marketing drives higher conversions. In fact, it has six times the power of traditional marketing for converting people into leads and leads into customers.

6 Content creation is the most effective SEO technique

Populating websites with blog content is how you end up with 434% more search engine-indexed pages than other business sites that don’t publish content.

Content creation and publishing leaves a digital footprint all across the web. And it all leads back to exactly where you want it.

So to sum that up: Skilled, consistent content marketing works

Content marketing is efficient, compelling and subtly persuasive. It also can be less expensive.

And best of all, it works.

Give us a call today if you want to discuss how we can help your business. Click here.

Thanks to contentmarketinginstitute.com for a lot of the stats.