There’s a lot of focus on headline writing, but wouldn’t it be great if you knew how to give your article the best possible introduction? There is a way.
An introduction is your second chance to entice a reader to read your article in full – the first being the headline.
But if your intro sucks, are they going to keep reading? Probably not.
So here’s a few points on how to create an engaging and valuable introduction.
1: Keep it short
Don’t write four or five sentences repeating what your headline already says. Get to the point of the article and what it contains.
2: Give your readers a reason to keep reading
By this I mean don’t give away everything you have in the opening paragraph. For example, an article entitled SEO Fired From Top Bank. And a first paragraph reading: Bill Jones has been fired from Big Bank for selling the details of 10,000 customers to marketing firm last year. Now we know who, what, when, where and why all in the introduction.
3: Make it about the reader
Basically include key words or phrases, such you or your business or your profits. Connect with each reader on a personal level.
4: Avoid drop intros
This article by the Washington Post has been used many times as an example of what not to do when writing a drop intro. It speaks for itself.
“Red stands for the heart, and perhaps many of them were stolen on Valentine’s Day. Red is also the color of an Alexandria-based food truck, and police say it was stolen on Valentine’s Day or the night before.”
5: Review, review, review
Don’t write the first thing that comes into your head and continue writing. Edit and review your opening paragraph until you are absolutely sure it is the best possible introduction for your article.
So get writing, keep reviewing and remember these points to help create the perfect introduction every time.
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