Content calendars are a crucial but somewhat underutilised tool that businesses in all fields should have in their marketing arsenal.
The purpose of having a content calendar is to ensure your team stays organised and on top of your publishing schedule. Some specific benefits include:
- Keeping track of deadlines.
- Giving your whole team visibility on what you’re working on.
- Making it easier to plan ahead.
- A reminder of goals and ambitions.
- Help to keep content consistent and fresh.
A study by the Content Marketing Institute found that only 37 percent of B2B marketers have a documented content marketing strategy while 38 percent have a strategy but don’t document it.
So here are three tips to help you with your content calendar and make 2019 your best year yet.
1: Collaborate and Set Your Goals
This is a great way to engage your team and employees. The main goals of the company should rest with the boss, but gaining input from those on the inner circle of the business can lead to some great outcomes, for all involved.
If you set clear goals that everyone is on board with from the start of the year, it can have a hugely positive effect on the business and the company holistically.
2: Set Your Key Dates and Topics For The Year
This may sound a little obvious, but deciding what you want to write about and when you want to write it is so important. Having worked in many publishing companies across the years, it’s surprising the number that actually don’t have a content or features calendars for the year and spend hours sitting around a desk trying to come up with ideas.
For content marketers, your buying personas will have a big influence on your calendars.
3: Publish Consistently and Promote
Again this sounds like an obvious one, but it would surprise you how much time and effort is wasted by some people who spend hours researching and writing content, only for it to end up on a desk and never approved or published.
As well as a content calendar, there should be a follow-up procedure in place to ensure that the content is fully utilised.
There you have it, three quick tips to get your 2019 off to the best start with a content calendar that works.
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