Social media is a fantastic way for everyone to advertise and get their message out there.
What was once only affordable for the big players through print, radio and television, now small businesses can take charge of their own advertising with potentially great results.
So what is the key to successful advertising on social media.
First let’s look at the six best options available in no particular order:
In New Zealand, there are currently 2.2 million daily active users of Facebook. It’s the world’s largest social media platform and the average Kiwi user spends 40 minutes a day reading, sharing and liking content. And the number one reason people share and like posts on Facebook is because they find it interesting. So bear that in mind.
Facebook offers sophisticated advertising tools which can narrow down who, how and when you put your paid content to work. The results are easily tracked and the more you spend time on your ads, the more you can tweak and adjust your strategy to maximise your ROI. Incorporate videos, carousel slides, single or multiple images, Facebook give you the tools to do a lot with your ad to make them as appealing as possible to your audience.
Sixty per cent of Instagram users in New Zealand are female, the most active being between 18 and 34 years old. The platform is perfect for showcasing your products or services, especially if you can be creative with the imagery. Creativity is key to maximum exposure when advertising on Instagram.
Instagram’s slogan is “Show us how you see the world”, so remember that when posting. Is this how you want your business to be seen?
The platform offers a great way of displaying your products and allowing your audience to learn more about them. Don’t forget to include a URL link back to your website on every post you make. Schoolboy error!! It’s aslo a great place to offer discounts, offers, competitions etc. The cost is a little more than Facebook, however they can be very precise targeting.
Twitter is a micro-blogging platform with around 350,000 active NZ users. The platform allows users to send up to 140-character tweets to followers and the general public.
Nearly three-quarters of users are aged between 15 and 25 and more than three-quarters use the platform on mobile technology. Twitter is fast, effective and allows companies to build large followings.
Twitter ads are great for building brand awareness and engagement. There’s no minimum spend for Twitter ads however they are run in an auction. This means you get to decide how much you will pay for each interaction, such as a new follower or a click to your website.
So first a few stats on Pinterest. Eighty-one per cent of Pinterest users are actually females and 50% of all Pinterest users are from the US. Men account for only 7% of total pins on the platform and millennials use Pinterest as much as Instagram.
So that should help quite a bit when deciding if Pinterest is a good place for you to invest your money.
Another fact worth pointing out is there are more than 75 billion ideas on Pinterest. So you need to make sure your ad will stand out.
Ads are simple, pick a Pin that is performing particularly well, decide who you want to target with it, and boost it.
The professional network for business, there are almost 500,000 active users of Linkedin in New Zealand, providing the ideal platform to showcase your business and network with like-minded professionals. Globally there are 560 million professionals use LinkedIn.
It is number one when it comes to leading traffic to B2B blogs. As well as generating leads, it also gives businesses the perfect opportunity to increase brand awareness.
Linkedin allows you to create sponsored content to boost posts, updates or create new ads. You can deliver personalised ads to the LinkedIn inbox with simple tracking conversion tools provided.
It’s a bit more expensive that the other tools, but if you want to connect with businesses and professional, Linkedin is probably the best choice for you.
Finally the fast-rising entertainment platform that is Snapchat. Similar to Instagram, but more fun.
Snapchat’s core audience is females under the age of 25. It’s a photo and video messaging app which has grown in popularity over the past year. Marketing on Snapchat should be fun and visual. Users can create stories as well as publish live.
Snapchat offers a few different ways to advertise including Snap Ads, Filters and Lenses. Snapchat’s ads were very expensive not so long ago, but their cost per impression is low right now, although the minimum spend is still quite high.
So the key to successful advertising on social media is, know who you want to advertise to, what you want to advertise, and which platform offers you the best means to do it.
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