Fail to Plan, Plan to Fail
It’s an old saying but it’s as true today as when it was first said.
Every business needs a content marketing plan or, at the very least, ensure that someone else can create and implement a plan for your business. So here’s a quick rundown on how, in five steps, you can create your own Content Marketing Checklist to boost your business and brand.
1: Plan and research your field and topic
Whether you are already an expert in the field, it is key to ensure you use correct Keywords so Google and people searching for businesses like yours are using the same phrases as you. Twitter is also great for trending hashtags that are relevant to your business. Some people have quite extensive hashtags at the end of their Twitter posts so it’s worth taking time to check if you are missing any.
Finally, create a checklist of points you want to make for your business. If you are putting the time into reseaching a creating content, make sure you cover ever
2: Creating your content
How your content is structured and formatted is important in many aspects. Use engaging headlines and sub headers. Keep it clear and concise. Use pictures to back up what you are saying and link to other resources from your website, and the final thing is don’t forget to spell check. There’s nothing worse than a blog promoting your business only for it to be littered with spelling mistakes. (Yes, I’ve double and triple checked this post)
3: Content optimization
It’s well known that Google has particular requirements for blogs and articles content to tick all the boxes. Given that the average online reader will only engage in a post for 36 seconds, it’s somewhat misleading that research shows Google prefers blogs around 1000 to 1500 words long.
But in saying that, you can still get the most out of shorter blogs posts by doing the following. Include keywords in your headline and subheads. Google picks up on these. Ensure you meta description also contains these words and that it is relevant to the topic. Finally, includes links to relevant and trustworthy sources.
4: Sharing your content
It’s important that your content can be shared out among the social media platforms. Graphics are a great way for content to be shared. Indeed this blog could be condensed down to an infographic for easy sharing, but then it becomes something else for a different purpose (in fact we will cover repurposing content in another post). Ensure you have links to your social media pages, and that you have shared your own content.
5: Promoting your content
Now that you have spent time researching your topic, gathered the key words and created your content, it is time to maximise the reach of your articles and blogs. If you have a newsletter database, include a link to your latest blogs. If you have updated a recent blog, include that with an obvious call to action.
Share you post to Facebook, Twitter and any other social media platforms you are using. Include hashtags and create enticing headlines. Be sure not to make your headline misleading. If someone takes the time to click through on your story only to read an article that has nothing to do with your headline, chances are they are not coming back.
Finally, you can chose to boost posts or create adverts to help draw in traffic. If you already has a sizeable audience you may not need to go down this route, but if you create content that is more likely to be shared, this will help increase your post’s reach.
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